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ben johnson & co.

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Your gut is for processing food, not ideas

7/20/2015

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A stomach’s place is in the kitchen, not the boardroom. Intuition is useful when you roam the forest each day looking for your next meal and, when you have that same feeling you did the day Grog died from a viscous saber tooth bite, you can rely on your gut’s memory to save your life.

Now, when you use intuition to make decisions, your gut is out of its league. If you want to make quick decisions, create a checklist of questions to ask yourself, or a scoresheet to grade a decision. Otherwise, think slow.  

PS - If you want to learn more, read this book!
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