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Taking the entrepreneur train

7/29/2015

I write this post on the 668 train from Toronto to Montreal. I'm learning so much about Central Canada that I would've missed had I simply hopped over it on a plane.

It's a cliché but entrepreneurship is a journey not a destination. If you want to skip over the trials and tribulations and skip directly to success station, don't bother.

Slow down and soak it in.

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My Uber day

7/28/2015

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As a digital nerd I had a bucket list moment today, experiencing my first ride with uber.

In the near future I want to expand on why I think it's revolutionary but today I wanted to gush and say that I felt apart of something great taking that ride today.

That is such a great feeling.

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What's so great about Airbnb?

7/27/2015

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This is my personal view:

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Getaway Day

7/26/2015

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Today the Blue Jays play a day game in Seattle on what's called a "getaway day". After today's game they hop on the plane and jet off to Toronto. Their next game will be against the former 1993 World Series rival Philadelphia Phillies.

As it turns out today I'll also be flying from the pacific northwest to Toronto. I'll be arriving at 6:15am EST (3:15am PST!!). And, on Tuesday we'll both be at the Rogers Centre.

Wish me luck as I try to influence the game with my hollering and anxiety during high-leverage situations.

PS - I'll also be visiting new and prospective clients and so much more I hope to write about.

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The 3 big challenges of marketing services (or donations)

7/25/2015

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I love marketing. I first learned about it in an academic setting in community college for tourism management. That program wasn’t the right fit for 18/19 year old me, but it did teach an important lesson on how marketing for services (or donations) is distinguished from selling products. Even if you don’t want to be in marketing you can see how they affect your everyday life.

Here we go. Services are:

Intangible - ahead of experiencing the service, they cannot be seen or touched. Apple stores let you fondle their goods. The same can’t be said for engaging a service business. You may able to get references, which is why Yelp and Trip Advisor are so valuable, but you can’t smell the pine fresh forest or taste the pan seared scallops prior to purchase.

Perishable - the root of so much stress, if you don’t raise donations by December 31, if you don’t sell out tickets to that event, if your rooms aren’t full for the night, you won’t ever be able to sell them again. Ever. Products, though not immortal, don’t have this same curse. There isn’t a secondary “usedexperiences.com” for services.

Variable - not only is your experience of a given event different from mine, my experience from one day to another changes. What if that server at your favourite restaurant quit? Or if the lodge isn’t as fun on rainy days. The experience that you’re selling is fragile. Be careful how you manage your expectations and those you’re selling to.

Promise what you deliver - Deliver what you promise. It was another lesson I learned from that marketing class. I didn’t need to learn anything else from clown college than that.

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Taking the entrepreneur train

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Getaway Day﻿﻿

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Getaway Day

The 3 big challenges of marketing services (or donations)