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ben johnson & co.

the blog

You are in service

9/30/2015

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No matter what you do, who you work for, or what you sell, you are in service.

Learn what the best service organizations do to deliver authentic experiences.

Understand the constancy of failure then master the art of apologizing and recovering.

Stay humble, honest, and sincere.

This is how to compete.
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Get rich with... sports leagues!

9/29/2015

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Tuesday nights mean dodgeball for me. It is quite possibly the highlight of my week and is by far the most calories burned of any hour of the week.

Total cost? $4.5 an hour. Under 40 cents a match.
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Add to that the incredible social atmosphere and you have a deal to behold.

Going to the gym is overrated. Learn to play like a kid again and you'll save more than just your wallet. 
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Hyperpersonalization

9/28/2015

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We are increasingly moving into the era of hyperpersonalization - otherwise called mass customization.

It's not enough to have a popular brand make your shoes, now YOU can design your own pair. Print your own photobook, t-shirt, book, and more. Put your own invention on Kickstarter and get investors. 

In the future I can imagine websites shifting to provide a unique experience for you based on your browsing data. Google (or their future rival) will continually adapt websites for maximum conversions and no two experiences will be the same. 

Is your organization going to keep up with the trend?
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Home Field Advantage

9/27/2015

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If baseball's postseason started today, the Blue Jays would have home field advantage throughout the playoffs. It's a big deal in baseball since stadiums are so uniquely different and teams scout our sign players well suited to their home field.

​It's even more pronounced in football where the fans scream and holler when the opposing team is on the field. 

How do you find homefield advantage with your employees, your family, or your friends?

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Celebration  Today

9/26/2015

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Today is my son's 3rd birthday AND the day the Blue Jays punched their ticket the post-season (for the first time in 22 years). 

Celebrate, one and all. 
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