It cost less than two bucks but it brought me joy that she knows me so well to get a gift like that, and that it will bring me joy again and again (until it runs out).
She's 6 and gave a gift that I'll remember for years, for less than almost any gift I've ever received. That is, by definition a high return on investment.
When you think about gift giving, be it the gift of your time, energy, or money, be mindful of targeting the return on investment. It's not a cold hearted calculation. It works like this:
Creating joy is a better gift than reducing pain.
Practical gifts items only have value if they convey a deeper meaning (the gum).
Experiences from food to fun have a bigger impact than toys/tools/tech.
Stories have the best value. Does your gift have a story the receiver can tell?
I've just shared with you the story of my daughter's gift. In doing so I was able to appreciate it even more. When you give, and I hope you do this season, think of these things. It works for gifts in business too.