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ben johnson & co.

the blog

Will that be all?

10/16/2015

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Language, and how it frames our thinking, is very powerful. 

When I was about 10, my parents drilled into me an important phrase when they were running their bakery and I was at the till:

"Would you like anything else?"

The customers would pause, look around, visually devour the pastries, cookies, and cakes around them. 

"Hmmm, I think I'll have a butter tart too, thanks."

The alternative, which I hear all too often, "will that be all"? The brain immediately rushes to say, "Yes". 

Be mindful of how phrase your marketing material, your sales pitch, your follow-up questions, and your internal processes. You never know what subtle direction it naturally leads us. 

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