Dollar Shave Club will now face a daunting amount of competition from copy cats like Harry’s to incumbent razor companies like Gillette creating their own version of the club, but the point stands that they turned a variable cost into a monthly fee.
The bank loves predictable revenue. Your health will love predictable revenue. The best ideas involve predictable revenue.
What’s the dollar shave club of the future? What hasn’t yet been turned into a fixed cost?
PS - Want to shave money off your razors? Buy them from the same company DSC does - http://lifehacker.com/5903771/forget-dollar-shave-clubbuy-the-same-high-quality-razors-for-a-third-of-the-price