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ben johnson & co.

the blog

Make transparency a selling feature of your org

1/25/2016

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Want to increase the appeal of your organization to donors, clients, prospects, employees, and more? 

Think about ways your organization can be more transparent. 

Not transparent ethical, but transparent visible. 

When you think about this, picture an elevator with glass walls. It's not an ethical elevator but one that gives greater understanding of what it's doing, when it will meet you at your floor, and how everything works.  

If people can understand what, why, where, when, and how you're doing your work they will be refreshed since your peers aren't likely to do it, and likely trust you more. 

Trust, as opposed to fear, is a catalyst for sales, donations, hiring, retention, innovation and so much more. 


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