Less but better was a trademark philosophy of Dieter Rams, the premier industrial designer of the mid 20th century who inspired the most famous industrial designer of this era, Jony Ive of Apple.
As people we often want to create but give up because of the absurd difficulty of arriving at something new after billions of people have already had a chance at it.
But can you take something that already exists and simply it further?
We need those people. We will always need them.
My Dieter Rams alarm clock: