This year, Frontier will earn half as much income as 2014 and well below 2013 and 2012. It stands to reason that I'm failing or at the very least missing the point of why we exist in business; that is, to turn a profit.
But it's not just about growing revenue and profits each year. Companies can have other goals, like having great client service or fostering a great workplace culture.
I believe I've built a company that makes a great contribution to society and helps me to live the life I want to. It's my hope that our employees love their work environment and our clients think we're great at what we do for them.
Sadly business books don't exist to tell the story of companies that choose to be great instead of big. Until now. I highly recommend reading Small Giants by Bo Burlington.
You have more choices on how to build a company than you might think. I suggest pursuing more than simply profit.
Small Giants: http://www.amazon.ca/Small-Giants-Companies-Choose-Instead/dp/1591841496
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