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ben johnson & co.

the blog

A match made in heaven

8/21/2015

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Today, the Frontier team concluded their sixth pro-bono fundraising campaign of the summer. We partnered with the Bridgeway Foundation to help six charities fundraise to their donors with a summer 'match' campaign (you give a dollar, and it will be matched!). 

It was a stunning success. With $60,000 committed from the Foundation we were able to raise an additional $177,476 from donors from Edmonton, Winnipeg, Montreal, Toronto, Brampton and Halifax for a grand total of $237,476. 

We sent out 36 eblasts to 32,000 subscribers - over 1.1 million emails.

So much learning, so much impact. None of this would have happened if it weren't for the journey Derek Weiss and I took last spring. The people we met along the way, and the final plane ride home, inspired this idea (along with digitalcharity.ca). It all feels so divine.   


PS - Thank you Anna, Zach, Nick, Amy, Emily, Simone, Heath, Henry, Sophie, Sarah, Mariam, and Devin for making magic happen. 
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