Big brands mean small messages. Budweiser is gluten free, owing in part to it not actually being a real beer, but that isn’t part of their brand messaging. They’re the most popular beer in the world, and yet they don’t complicate things to show some of their finer qualities to niche groups. They have a message so broad it appeals to most everyone.
Small brands, like local bakeries or small charities get to have big messages. My parents' bakery had more products for sale than Apple ever will. However, if they wanted to thrive in the early 2000's they should've only sold cupcakes.
It's something to think about that the size of your brand and the simplicity of your message (or offering) could be related.
Small brands, like local bakeries or small charities get to have big messages. My parents' bakery had more products for sale than Apple ever will. However, if they wanted to thrive in the early 2000's they should've only sold cupcakes.
It's something to think about that the size of your brand and the simplicity of your message (or offering) could be related.
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