In between reading this blog post you likely were checking your facebook feed enroute to answering your emails. According to author Cal Newport, you were doing shallow work that ends up giving you the feeling of a full day but with a fuzzy brain and not much to show for it.
Well, as it turns out he believes that as focus is becoming more rare (see yesterday's blog), it's also becoming more valuable. “Deep work” is when you have a task that needs deep concentration in order to progress. For example, developing pitches, coming up with new ideas, or anything that moves your project, team, or company forward. In contrast, “shallow work” includes administrative things like paperwork, emails, and meetings.
This has been a major focus of the last few months of my life. Delegating admin work, cutting down email and meetings, and opening up Google docs to dive deep into more meaningful brain work. I'm embracing boredom and walking away from cheap stimuli.
I hope you join the new economy and practice this habit with me.