Everyone needs to know what advertising and marketing is: spending money (almost always) to increase awareness and desire for a product or service. Branding if a function of marketing well spent. Brand awareness is a function of advertising and marketing money well spent. Profit is a function of excellent persuasion. Is persuasion, or creating desire, inherently bad?
Would drinking a coca cola be worth buying if they didn’t sell happiness?
Is the price premium for Apple worth the exchange of a more enriched life?
Is a charity worth giving to if their message wasn’t centered around you, the donor? What if the person you're helping has already been helped?
Profit margins are essential to any business. Price has to be higher than cost. Ad men make margins happen. Great ad men build the world’s most enviable profits.
Consumers don’t lead themselves. What happens if we didn’t sell carbonated sugar in this way?