BLOG - In 2015 I started blogging regularly and wrote 181 blog posts. The goal of it isn’t public fame, to that effect it would be failing miserably, but simply to be an accountable medium of reflection and writing. I’ve found it incredibly helpful to note ideas or topics that I would want to discuss and briefly expand on them during my regular writing time. Many of the ideas I’ve had never made it to a blog post, but I’ve noticed in myself a much deeper observation of my thoughts, words and daily life. So, success in that regard!
BUSINESS - Frontier grew yet again, but also trimmed itself in many ways. In 2014 we boasted having over 20+ clients, two of which were large financial institutions paying hundreds of thousands of dollars to us. Now we have a dozen clients with fairly set contracts and almost no attrition.
Here’s the big picture numbers:
Revenue of $1.32M, +409,000. Expenses of 1.25M +487,000. Payroll of $531k +170k. Outside of payroll, my main expenses were print supplies, and Facebook and Google ad spending.
So, less income for me but that was part of the plan. Next year Frontier probably won’t grow by much but our expenses in our effect to be both effective and efficient, I forecast us actually spending less in the new year.
Meanwhile, Frontier has splintered off to help create Loomo, Charity Wings and Shift with great initial results contrasted with my experiment of forming Charity Electric Co. to build websites that landed as a brand for the research the Frontier team undertakes each year.
Likely 2016 is a year of great stability, with a key focus on deepening our relationships with current clients and supporting our peers in the agency world.
The fun part of entrepreneurship is that I don’t know much about what will happen next year nor do I need to. The journey is the point.
BEN - Hard to encapsulate a year. In 2015 so much happened. I started a blog and reflected on my 20s here - http://www.benjohnson.co/blog/29-memories-of-my-20s.
Maybe I’m just more aware of what happens in a year by journalling and blogging? In years past I would've felt that the whole thing just blurred by and there wasn't much to speak of it. Not so now.
This year I've dedicated upwards of half my week to personal and family time, and averaged under 30 hours a week for work.
Books (both audio and print) took over my life this summer and fall and I feel incredibly enriched by the experience.
Thank you to everyone who made this year great. I'm looking forward with excitement at building on 2015 and enjoying an even better year in 2016.